We first noticed the appeal of chalky gray towels when Los Angeles-based Matteo Home came out with a line in a range of neutral shades. For lower-priced alternatives, see below.

Above: Riviera Sheet Towel in 100 percent Turkish cotton; 35 inches by 74 inches; $95 from Matteo Home.

Above: Ash Gray Bath Towel (30 inches by 60 inches); $24.95 from CB2.

Above: The Frajen waffle-weave terry towel (35 inches by 59 inches) is $7.99 from Ikea.